The state of email in 2026, growing your list without social media, and new predictions (Creator Science original episode)
Get Instant Access to the Growth Vault now >> growthinreverse.com/vault
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In this episode of the GIR Podcast, we're airing "cross-published" episode originally featured on Jay Clouse's Creator Science podcast.
Check out the Creator Science podcast here >>
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“If someone can Google what you wrote and get the same thing elsewhere, it’s not differentiated.” — Chenell Basilio
Chenell Basilio joins Jay Clouse on Creator Science to break down how she built Growth In Reverse into a thriving newsletter with over 35,000 subscribers.
***
In this episode of the GIR Podcast, we're airing "cross-published" episode originally featured on Jay Clouse's Creator Science podcast.
Check out the Creator Science podcast here >>
***
“If someone can Google what you wrote and get the same thing elsewhere, it’s not differentiated.” — Chenell Basilio
Chenell Basilio joins Jay Clouse on Creator Science to break down how she built Growth In Reverse into a thriving newsletter with over 35,000 subscribers.
Chenell shares the strategy behind her deep dive format, how she thinks about positioning and differentiation, why focus beats platform sprawl, and how she turned detailed research into sustainable audience growth. Jay and Chenell also discuss monetization, collaboration strategy, audience building, and what it actually takes to build a durable newsletter business.
KEY TAKEAWAYS
- Why depth beats volume when building a newsletter audience
- The compounding power of collaborations in niche markets
- How to create “internal share” content that spreads inside companies
- Why narrowing your focus accelerates newsletter growth
- The difference between building an audience and building a business
- How to turn research into durable newsletter content
- Why distribution strategy matters more than content frequency
- The real value of long-term positioning in the newsletter space
LINKS MENTIONED
- Creator Science podcast
- The Growth Vault
- Growth In Reverse newsletter
- Jay Clouse on LinkedIn
- Growth In Reverse Pro
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