Episodes
The Cross-Promo Playbook: Strategies That Actually Work (Without Wast…
Get 30 proven strategies to grow and optimize your email list FREE >> We're diving into one of the most underrated growth strategies out there: collaborations and cross-promotions . Whether you're building a newsletter, launc...
30 Proven Ways to Grow Your Newsletter (this episode will self-destru…
Here's the scoop: I'm launching a free 30-day, pop-up newsletter called 30 Days of Growth . It's going to feature 30 different tactics to either grow or optimize your newsletter from creators like Jay Clouse , Amanda Goetz , ...
The #1 Thing These 3 Newsletters Got Wrong (and How to Fix It) — News…
Three roasts are better than one! Our first Newsletter Roast was last month, and we only roasted ONE newsletter. Today we're bringing back the heat—but roasting THREE newsletters instead of just one. These newsletters are all...
How “IV Content” Fuels the Fastest-Growing Newsletters—to 50k and Bey…
This special edition of the Growth In Reverse podcast is the full live talk I gave at the Newsletter Marketing Summit in Austin TX this past February. Over the past two years, I’ve studied the growth of the most successful ne...
From 40 Followers to $1m: Dave & Marsden Kline Built a Creator Busine…
"Quantity leads to quality, but when you find a winner, you have to double down." — Dave Kline, MGMT Playbook Dave Kline went from leading teams at Bridgewater to building a million-dollar creator business—with zero prior exp...
One man. One newsletter. One Million subscribers: How Lenny Rachitsky…
Lenny Rachitsky just crossed 1 million subscribers with his Substack newsletter, aptly named Lenny's Newsletter . Chenell has written a few deep dives on Lenny ( How he reached 377k subscribers , and how he got 18k paid subsc...
Brutally Honest Newsletter Roast: What Works, What Doesn't, and What …
“The easiest way to lose potential subscribers is to make them work too hard to understand what they’re signing up for.” (Watch this episode on YouTube --> ) We sent out the call to get your newsletter roasted. Over 20 listen...
The Future For Newsletters: Biggest Lessons from the Newsletter Marke…
"The future of newsletters isn’t just email." — Chenell Basilio Missed the Newsletter Marketing Summit in Austin? Well, Chenell didn't! She was there IRL—and she's sharing her biggest takeaways from the first annual summit. N...
From 0 to 100K: The Science of Writing, Learning & Experimentation wi…
"I didn’t have a goal—I just committed to showing up every day for 100 days." — Anne-Laure Le Cunff, Ness Labs After publishing 100 articles in 100 days, Anne-Laure drove 6,000 subscribers to her Maker Mind newsletter. It was...
This Student Grew a Newsletter & Community to 6-Figure Subscribers & …
Anne-Laure got her first 6,000 subscribers by posting 100 articles in 100 days. But that was back in 2019. Today, her Maker Mind newsletter hits over 100k subscriber inboxes, and her Ness Labs community brings in over 6 figur...
Building a $2M Newsletter While Getting Lazier with Katelyn Bourgoin
"Less is more. The key to growing Why We Buy wasn’t doing more —it was doubling down on what worked and cutting the rest.” — Katelyn Bourgoin Chenell & Dylan are joined by Katelyn Bourgoin of the Why We Buy newsletter. Chenel...
The 7-Figure Newsletter Teaching People “Why We Buy”
Katelyn Bourgoin has amassed over 63k subscribers and earned $1M in revenue—in 2024 alone! She runs the popular newsletter Why We Buy . It's my favorite newsletter when it comes to buyer psychology. And in this deep dive walk...
Beyond Sponsorships: The Most Unique Newsletter Revenue Streams
What are the most popular revenue streams for newsletters? And how many revenue streams do most newsletters have? Chenell & Dylan review the revenue stream stats from the 66 Deep Dives that Chenell's published for Growth In R...
How To Revive a Stalled Newsletter — with Ben Collins
What happens when an established newsletter hits a growth plateau? And can anything be done to revive it? Chenell & Dylan sit down with Ben Collins of BenLCollins.com and his Google Sheets Tips newsletter. When Chenell resear...
He Built a 6-Figure Empire Teaching Google Sheets: Ben Collins Deep D…
Ben Collins has built a successful business and a newsletter with over 50k subscribers that earns him a comfortable living. Later this week, Dylan and I talk to Ben about how he can continue to grow the newsletter and get ove...
Small changes that could 10x your newsletter.
Could these small changes have a 10x impact on your newsletter's success? Chenell & Dylan reveal 15+ little newsletter changes you can make today that could have massive results. → Take your newsletter to the next level with ...
Scaling to 150k: The Secrets to More Paid Subscribers with Aakash Gup…
"Collaborations are not optional. They’re the fastest way to grow a newsletter.” — Aakash Gupta, Product Growth Chenell & Dylan sit down with Aakash Gupta of the Product Growth newsletter in this episode. When Chenell researc...
$624k/Year From a Newsletter - How Aakash Gupta Grew His Newsletter F…
In 3 years, Aakash Gupta went from 0 to over 300k followers, 105k email subscribers, and $624k in annual revenue. This is a walkthrough of a deep dive I wrote into his growth story, which you can read here: https://growthinre...
Turn Your Newsletter Into a Sponsor Magnet - with Justin Moore (#008)
"I made $2,000 with a newsletter list of only 3,000 subscribers." In this episode of the Growth In Reverse podcast, Chenell & Dylan sit down with Justin Moore and discuss how to nail brand sponsorships. Justin is the founder ...
7 of the Best Newsletter Growth Strategies of 2024 (#007)
In this episode of the Growth In Reverse podcast, Chenell & Dylan dive into the best and most unique growth strategies they saw in 2024. → Take your newsletter to the next level with GIR Pro >> → Get free access to 75+ newsle...
Spicy Newsletter Takes: Should You Really Do This? (#006)
In this episode of the Growth In Reverse podcast, Chenell & Dylan dive into some of the most polarizing newsletter topics. They share their experiences and opinions AND potentially *hot* takes. Take your newsletter to the nex...
Grow Your Newsletter WITHOUT Social Media (#005)
In this episode of the Growth In Reverse podcast, Chenell & Dylan review how some popular newsletters grew without social media —and share how you can do the same. Get free access to 75+ newsletter Growth Levers here: https:/...
What I’d Change If I Started Over (#004)
In this episode of the Growth In Reverse podcast: after hitting 40,000 subscribers in 2 years of publishing her Growth In Reverse newsletter, Chenell reflects on how she operated, grew, and monetized her newsletter—and what s...
Building His Newsletter to 75k Subscribers with Eddie Shleyner of Ver…
#003 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan host a special guest: Eddie Shleyner, the creator behind Very Good Copy . Eddie has built a successful newsletter and blog focused on micro le...