How to Build a Successful Paid Community with Jay Clouse
Get free access to Jay Clouse's Memberships Teardown including how he built The Lab: creatorscience.com/teardown
***
And you can take YOUR newsletter to the next level by joining our private community — GIR Pro >>
***
Jay Clouse, founder of Creator Science and The Lab, joined us live from Kit Studios in Boise.
Jay pulls back the curtain on 4+ years of building one of the most enduring creator communities out there — from its origins as the Creative Companion Club to a 340-member operation with tiered access, mastermind groups, and a wait list. Jay shares what's worked, what's backfired (including the scarcity campaign that became his worst churn month ever), and what he's actively redesigning right now.
KEY TAKEAWAYS
***
And you can take YOUR newsletter to the next level by joining our private community — GIR Pro >>
***
Jay Clouse, founder of Creator Science and The Lab, joined us live from Kit Studios in Boise.
Jay pulls back the curtain on 4+ years of building one of the most enduring creator communities out there — from its origins as the Creative Companion Club to a 340-member operation with tiered access, mastermind groups, and a wait list. Jay shares what's worked, what's backfired (including the scarcity campaign that became his worst churn month ever), and what he's actively redesigning right now.
KEY TAKEAWAYS
- Why their highest-ever membership revenue month was followed by their worst churn month
- The difference between marketing levers that convert and the ones that serve your members
- How The Lab evolved from a 200-member cap to a tiered application model
- The "mid-boarding" gap that kills retention in most memberships
- The troubling paradox of community-led mastermind groups
- The two onboarding secrets Jay considers his unfair advantages
- Why offline events are a retention tool, not a growth tool
- What to think through before launching a membership
- The unexpected risk in scaling a community too quickly
LINKS MENTIONED
- CreatorScience.com/teardown
- Chenell on Jay's podcast: 1st Appearance || 2nd Appearance
FOLLOW ON SOCIAL
OUR NEWSLETTERS
Subscribe & Leave a Review:
Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform.
