The 3-Step Onboarding System Every Newsletter Needs
Did you hear?? 30 Days of Growth is coming BACK. 30 Days. 30 Ways To Grow Your Newsletter. 30 Different Creators >> 30daysofgrowth.co
--------------------------------------
NOTE: This is a rerun of an episode we published in September 2025. But just because it's a rerun doesn't mean it ain't still a banger đź’Ą
--------------------------------------
“One of the worst things you can do is send new subscribers to a dead-end thank you page. That kills engagement immediately." — Chenell
We're breaking down the most overlooked (yet critical) part of growing a newsletter: onboarding new subscribers.
We'll take you through Chenell's 3-step onboarding process every newsletter creator should have in place—and show how to optimize each for higher engagement, deliverability, and long-term retention.
We also tease an advanced 5-step version and share examples from top creators like Katelyn Bourgoin, Tom Alder, and Eddie Shleyner. Whether you’re just starting out or already running a large newsletter, you’ll learn how to avoid common pitfalls and set up onboarding that actually works.
--------------------------------------
NOTE: This is a rerun of an episode we published in September 2025. But just because it's a rerun doesn't mean it ain't still a banger đź’Ą
--------------------------------------
“One of the worst things you can do is send new subscribers to a dead-end thank you page. That kills engagement immediately." — Chenell
We're breaking down the most overlooked (yet critical) part of growing a newsletter: onboarding new subscribers.
We'll take you through Chenell's 3-step onboarding process every newsletter creator should have in place—and show how to optimize each for higher engagement, deliverability, and long-term retention.
We also tease an advanced 5-step version and share examples from top creators like Katelyn Bourgoin, Tom Alder, and Eddie Shleyner. Whether you’re just starting out or already running a large newsletter, you’ll learn how to avoid common pitfalls and set up onboarding that actually works.
KEY TAKEAWAYS
- The 3 Cs of a high-converting landing page
- Why default Thank-you pages kill engagement (and what to do instead)
- How "sniper links" can push new subscribers directly into their inbox to find your email
- The #1 mistake welcome emails make
- The most important job your welcome email has
- A simple incentive trick to encourage replies
- The difference between a “true” and “false” double opt-in
- How (and why) to include surveys in your onboarding
- What top creators do with their “almost there” pages to hook new subscribers
LINKS MENTIONED
- The Growth Vault →
- Katelyn Bourgoin's Why We Buy landing page →
- Eddie Shleyner's 'Social Proof Avalanche' →
- Tom Alder's Strategy Breakdowns →
- Growth.Design →
- Senja →
- RightMessage →
- Growth In Reverse PRO Community →
- Want your newsletter roasted? Submit it here.
- Ask us a question or submit a podcast topic idea: growthinreverse.com/questions
- Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/
FOLLOW ON SOCIAL
OUR NEWSLETTERS
Subscribe & Leave a Review:
If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!
