Newsletter & Email Growth: Growth In Reverse

Chenell Basilio: [00:00:00] the quality of those subscribers was off the charts.

everyone always talks about like wanting to be everywhere, this is one of those strategies that really does help you move towards that

Dylan Redekop: There's not really any excuse to not be able to do this. You have all of the information right in front of you.

Chenell Basilio: he said that particular one led to almost 500 subscribers by itself.

Dylan Redekop: Yeah.

Chenell Basilio: you're just like ensuring that both parties get like a win-win situation from this.

Dylan Redekop: It's not just like this one time thing. You can repurpose it use it for weeks, if not months afterwards.

Chenell Basilio: she did that a ton and she was getting subscribers from this like hundreds each time.

It worked super well. I think at the time it was like 3,700 people signed up for it.

Chenell Basilio: today we're gonna share some strategies that we've actually never covered on the podcast before, but have been covered in the newsletter and elsewhere. And so we decided why not just share them here for you.

Dylan Redekop: Yeah. Some of these are our favorite growth strategies because, not because they're like really quick hacks, but because if you invest a little bit of time and effort into these, they can really work really well for you.

Chenell Basilio: Yeah, totally. [00:01:00] Like thousands of subscribers. So we wanted to share them today and walk through and, give you some ideas to, to mull over in the next couple weeks.

Dylan Redekop: So Chenell and I both pulled up some past strategies and the first one I pulled up was Ciler Demiralp, and forgive me if I'm mispronouncing your name. but Ciler runs a Substack newsletter and she uses, . Basically a, a guest post type strategy. So this isn't anything necessarily brand new Or revolutionary. But she really did a good job of finding other people's audiences to basically tailor like a guest post too that is gonna have some. Audience overlap, or at least some adjacent complimentary audiences so that she can write a guest post and then the person that she's writing the guest post for will feature obviously her article and then share a link back to her newsletter. So I thought this was, again it's not something that, people probably have never heard before, but it's something that she concentrated on for, I think she did six. Guest post and she got 700 subscribers from it. So in this day and [00:02:00] age 700 organic subscribers, in my opinion is not too shabby at all for just writing six posts.

Chenell Basilio: Totally. And one of the benefits of this is like if the person you're writing the guest. Post four is okay with it. You probably could rerun that article on your own newsletter and just kind of like drive them to their website. So you're, you're removing the need for yourself to create content for those six posts as well.

And you're still getting more subscribers and visibility and people learning about who you are. So I thought this was kind of cool. I like this one because typically when you hear someone talk about a guest post strategy, they're like, I've got thousands and thousands of subscribers. Whereas I think that's probably not the norm for most people.

And so for someone to come out and say Hey, I wrote six posts, got 700 subscribers. I'm like, that's pretty good. I think that's a decent amount of subscribers.

Dylan Redekop: She's, yeah, it's about 120 new subscribers per guest post. And the interesting thing here too is she was repurposing content and some data that she already had collected. So it wasn't like she was coming at these guest posts completely from scratch.

She was able to take information. She already [00:03:00] had some posts she'd already written and repurposed them for these audiences. So it wasn't like starting from a blank slate, which can be a little daunting for some people. So I thought that was a smart way to approach it too.

Chenell Basilio: I like this. And she said she actually got some longer term subscribers and even partners from this that she was able to like work on other projects with. So I think one of the biggest pieces of any collaboration that you're doing with other creators is just let me get this person knowing who I am and we can collaborate on other things in the future.

Yeah, you might see a hundred subscribers from a post, but, and think that's not worth it, but you're missing out on like the long-term benefit of this, which is like. Building those relationships. You never know who's reading. A hundred subscribers is not always the same. Like some of the quality of these people could be really high.

I think if you can find the right audiences to write guest posts for, that's where like the gold

lies.

Dylan Redekop: Absolutely. And you've covered other people who have done this. We've talked a lot about Maja Voje who

has done this with somebody we've had on the podcast at Cash Gupta among many others. So it's working for them. They just, you [00:04:00] just need to, again, you put the time and effort into writing the pieces and doing the outreach and. This is more than likely gonna pay off. And I think the last thing that you just mentioned about building relationships is we can't just look at it this from a vanity metric of, oh, I got X amount of subscribers, so it was or wasn't worth doing. A lot of the times there's a payout that's unseen, that it's not super tangible that you can't see.

So that is building these relationships with people. So I think it's a, it's more of a long-term play than anything, than just a quick subscriber growth strategy. But it does work that way too.

Chenell Basilio: And one last thing and then we can move on to the next one. But I think everyone always talks about like wanting to be everywhere, and I think this is one of those strategies that really does help you move towards that because if one of your subscribers sees you on another. Posts or another newsletter that they read, or maybe even two if you're doing multiple guest posts, like that could be big and like that just solidifies your authority in their mind.

So, uh, yeah, there's so many hidden benefits to this and so I just really wanna harp [00:05:00] home that like, you don't have to just focus on like the subscriber you got from that one thing. It's like there's such a web of hidden collaborations that might come in the future from those things. Yeah, I think

it's

worth it.

Dylan Redekop: And here's one other thing that as you're saying that, that made me think is she's on Substack. And Substack has a built-in recommendations feature, as does kit beehive. So when you're reaching out to these creators and you're creating content for them with, for these guest posts, obviously you should, I think, do yourself some due diligence and ask, Hey, would you mind recommending me in your signup process so that alone can. Be worth the outreach alone, especially if it's somebody who's driving a lot of subscribers every day. That could be potentially being recommended to your newsletter as well.

Chenell Basilio: Yeah, I like it.

Dylan Redekop: Cool.

Chenell Basilio: Cool. Do we wanna move on to the next one?

Dylan Redekop: I'm nodding yes.

Chenell Basilio: Oh, I like it. Okay. The next one is from my friend Avi Gandhi, and he runs a newsletter called Creator Logic, and he used what I called at the time, the audience [00:06:00] access trade. And so he was able to get around 10,769 subscribers from these partnerships that he was running. So this was. Super interesting.

And he essentially was trading content with these brands, these partnerships to gain access to their audience instead of just like paying money and like trying to sponsor those brands. Does that make sense?

Dylan Redekop: Yeah, so he was like writing, again, this is another type of guest post thing. CJ Gustafson has done this as well, although he was charging for his content, but essentially he was writing guest posts and saying, Hey, feature my content in your newsletter. And I'm assuming correct me if I'm wrong, Chenell, but I'm assuming that these guest posts probably spoke nicely about the, tool or the SaaS platform or whatever it might have been that he was writing about was probably. Talking about how it benefits him or his audience, or solves a problem that his readers might have.

Chenell Basilio: Yeah, thanks for saying that. 'cause I clearly missed a big piece of context, which was that these weren't always just guest posts. Like he actually did a [00:07:00] webinar with Skillshare. And so he interviewed one of their creators. So he is helping them build content, but he's also getting this huge spotlight on him and he's able to say Hey, I am Avi, I run the Creator Logic newsletter.

Skillshare then promoted the event and let Avi. Like they gave Avi the RSVP list. So he was essentially able to just upload that into a subscriber list and be like, Hey, if you wanna stay on the newsletter, click here. And he said that particular one led to almost 500 subscribers by itself,

Dylan Redekop: Yeah.

Chenell Basilio: so that's

pretty

cool.

Dylan Redekop: Yeah, that, that is really cool. And if you do a little bit of digging, you'd be able to figure out, the tools and platforms that your subscribers, your readers are using, or that maybe your target reader might be using. So I think this is a pretty accessible strategy for a lot of people. It just, again, it takes a little bit of effort to. Do the, do a little bit of digging, find these platforms and then doing the outreach. But once you get there and you create the

content, you have a joint webinar or workshop, or even like an interview, which isn't. Isn't a huge heavy lift to do an interview with [00:08:00] somebody.

It's probably a lot less of a lift than doing a workshop, right? You have to prep obviously for the interview, but aside from that, going live interviewing one of like skills share's, creators probably wasn't a ton of work for Avi, and yet he was able to access their audience too, and that skills share's got a pretty sizable audience.

Chenell Basilio: Yeah, and I'm just thinking about this in another term, like I remember Katelyn Bourgoin did this with some brands. So for context, Katelyn runs a newsletter called Why We Buy, and she helps people learn the, science behind buyer psychology and like why people actually buy what they buy. And so her whole thing is like marketing psychology.

And so she would go out to companies like Spark Toro, which is a marketing software to help you like find where your customers are hanging out. And she did a webinar for their. Customer base. And so that now lives on YouTube. And so that is a sustaining video that anyone in the future could find. And it's essentially Caitlyn teaching her whole ethos behind how she thinks about this stuff.

And she's just [00:09:00] like building off of the brand equity of Spark Toro and their YouTube list. So I think that's a super smart implementation of

this

too.

Dylan Redekop: Yeah, anytime you can get like an evergreen piece of content on something

like YouTube, it's not gonna that's not gonna hurt. That's not gonna hurt for sure. So, that, that is an interesting strategy too. Might have to dive deeper into that one. I like that.

One thing too with Avi is his biggest actual swap was with a company called Influencers Club where he's got over I think 10,000 subscribers in exchange for, basically he was promoting their platform on LinkedIn and I'm assuming as well on his newsletter and in return they were sharing his newsletter and his content as well.

So it's, uh. I don't know, tons of details about this one, but that's nothing I guess it's pretty

sizable. Yeah, yeah, exactly.

Chenell Basilio: I know another one, Amy Nelson from the Riveter. She actually did something kind of similar, which was like. I don't wanna like travel to all these public speaking events, but I will [00:10:00] do these virtual series essentially with partners. And so she did this and we, it was called like the speaking circuit strategy, and she would partner with like brands or creators that had an audience that she wanted to get in front of and.

She essentially said Hey, do you wanna, I'm gonna put on this three part series. I'm gonna invite my whole audience, would love for you to invite your whole audience as well. And they went at it together, but she did the legwork of like setting it up, helping promote it, and then you're just like ensuring that both parties get like a win-win situation from this.

And she said she did that a ton and she was getting subscribers from this like hundreds each time. And so that's also interesting too, if you can like. Find a content series that you could collaborate with a brand or creator on.

Dylan Redekop: Yeah. It looks like she's got almost 1100 subscribers just from one of those events. So

Chenell Basilio: Oh yeah.

Nice.

Dylan Redekop: yeah that's pretty sweet. Again, it's gonna depend on the size of the

audience that of the people you're partnering with or the company that you're partnering with. But these are, again, great examples of borrowing other people's audiences, essentially is [00:11:00] this whole big takeaway, right?

You have your own audience and people Followers, you're building online on LinkedIn, on Instagram, Twitter, wherever. But tapping into somebody else's is just, it's not just like a 2x gain. It can be a whole lot more than that. So I really like the strategy too.

Chenell Basilio: Yeah, and it's funny that like these three examples are essentially the same thing, just done slightly differently. Like you're still partnering with other people. Maybe you're writing the one, maybe you're doing an interview or maybe you're doing like a content series, but. At the end of the day, like they're all just Hey, let's come together.

Let's work on the same project and we'll promote it for to each other's audiences. And yeah, I like it. I like these.

Dylan Redekop: Yeah. And one other thing that she did here that that you've noted is they offered like event specific freebies that tied directly to the. The topic that they were talking about. So that could be even just alone, a great like carrot to dangle in front of your audience when you're promoting this this specific event just to get people to show up. And what's your feeling Chenell [00:12:00] on replays or recordings of these events and giving them out? I know some people are like, no, you have to be there if you want the replay, you have to show up, or or you just have to sign up to get the replay. What's your feeling on that?

Chenell Basilio: Yeah, I go back and forth. Like the marketer in me is yeah, you should get as many people as possible to show up live. But the realist in me is people are busy. There's stuff happening, there's stuff going on. I am one of those people who loves watching replays 'cause I wanna listen on two x speed literally, because I just, I can't concentrate unless it's like moving faster than normal average speed.

I love watching replays for that, but I'm also the person who like, out of every 10 replays I might watch two. So there is something about getting people to show up live to actually consume the content. But yeah, I don't think you should like completely gate, keep a replay. But if you can set like a bonus for someone to show up live or something like that and then still offer the replay, I think that's a good, I don't know, middle

Dylan Redekop: Yeah. That's where you could do the specific, these freebies is if you show up, you get them. If you don't, you get the replay, but you won't [00:13:00] get the you won't get the lead magnet or whatever the person is offering at for attendees.

Chenell Basilio: Yeah,

I like that.

Dylan Redekop: the other thing she does is she repurpose the content. For from the event to her newsletters and social media. So it's not just Hey, we did this thing. If you showed up, great. Here's the replay. If you didn't. Oh, also, I have content now to write in my newsletter. Here are some of the big takeaways. Here's what we promoted. Here's some information we shared.

Here are some of the. People who came and showed up here were some of the things that they learned or the unlocks, they had some social proof, right? And then you can share that again in your newsletter and on social media. So it's not just like this one time thing. You can repurpose it and use it for depending on, how much juicy you can squeeze out of it for weeks, if not months afterwards.

Chenell Basilio: Yeah, and I think this is one of the, the things a lot of creators and just content people in general do poorly, myself included, is like, you spend so much time setting this thing up, like you should be turning that into like two different blog posts, multiple video clips, like cha, like taking [00:14:00] this and turning it into so many more pieces of content because.

The best pieces of content, the best series, the best types of these things do well when you put more energy into them. And you can only do that if you're getting the, the backend, like the sawdust, if you will, on the backend so that you can spend that time next time as well. You don't have to think about content for tomorrow.

It's like, no, I have a whole week, two weeks worth of content that I could keep pumping out about this thing because there were so many different angles to it. Maybe we talked about this one specific thing you could go deeper on, and so I think. Content creators in general can just benefit from repurposing their stuff and like slicing and dicing it differently. So yeah, I love that she's redoing that.

Dylan Redekop: Yeah, especially if it's not a paywall piece of content that you're charging people for. Obviously you want to. Be careful with that, but when it's like a free thing that anybody can sign up for and come to, and you've got permission also from the people that you're collaborating with to reshare it, then yeah, I think that's, it's probably something that a lot of people don't take advantage of that they really could. Anything

else from Amy's here?

Chenell Basilio: Well, I [00:15:00] think because she's collaborating with these other brands, these other creators like. Make content that they could also reshare after the fact because then they're still gonna be like promoting it to their audience instead of they sent one email with one link to sign up for this thing.

It's no, hey, last week we did this thing. If you wanna get the replay, go sign up here. And then you're still promoting it after the fact. Give your other people content to repurpose. I love when I go on podcasts and people clip the up the things for me and I could throw it on Instagram. I'm a horrible Instagrammer, but if you give me something that looks good, I will 100%

Dylan Redekop: Yes. Oh man, I'm so glad you

said that. 'cause I was just about to say, this doesn't have to just be for like, workshops, webinars, digital events. This can be for a podcast episode that you are interviewing somebody on or that they're interviewing you where there's two people. An example of this is we had somebody on our podcast recently and we send out emails, when we're letting them know that the podcast is going live so that they can share it. And if you just say, Hey, it'd be great if you shared it, that's. That's a bit of friction, right? Then they have to like, okay, get the link, write up [00:16:00] a post. But if you prefabricate a post almost like a, a placeholder or a boilerplate text for them to share, they're gonna be that much more likely to share it.

So it's kind of, sort of what you're saying is like, instead of maybe clipping part of the episode, you're sharing like. Here's what you can literally copy and paste and put in your post with the link to the episode. So you're just giving them actually we talk, we're gonna talk about this strategy with, a different creator who did this later on.

Uh, that's not in this episode though. That's gonna be probably in a upcoming episode just to tease some future content. But somebody who's doing this really well with their newsletter, I'm making it super frictionless for other people to share. So I just think. Thank you for calling that out because that reminded me of me taking these extra small steps that just highly increase the chances of your collaborators sharing the content.

Chenell Basilio: Yeah, and like you think about it, you go on a podcast, you probably 100% of the time forget most of what you said. And so it's not only are they saying, Hey, it's live, go share it. I have to now go back and listen to it, remember what the highlights were, and then pull that out [00:17:00] for myself like. I'm, I am lazy.

I'm not gonna do it. So if somebody does it for me, like I will 100%

post

Dylan Redekop: Yeah, I'd argue you're not lazy. You just don't have

time to sip siphon through it all.

Chenell Basilio: Thank you.

Dylan Redekop: welcome. You're Nice. Okay. Chenell, we've

talked a lot about different ways to basically cross promote, collaborate with people. I.

I think we have one more to get to, but then I want you to think about what your best collaboration is.

So we'll get to that at the end of this episode. But what, like, basically think through like what collaboration have you done that has kind of been the most fruitful for you. So think about that,

Why don't we talk about Amanda Goetz? So she is she's a content creator. She's been like the CMO at some pretty big company.

She's started and sold a couple companies as well, so she's got a lot of

experience in the content creation space. She started up a newsletter a few years ago and she uses something called the Trusted Referral Flywheel. And she says, she told us, or she told you about this, and she said, it's like it's better than paid ads essentially [00:18:00] now. The interesting thing that I found about this is she kind of actually leveraged, she had a bit of capital and she invested upfront in some paid growth. I think she was using Spark Loop, potentially some Facebook ads to grow her newsletter to start. And once she kind of reached a little bit of a critical mass with her newsletter, then yes, it's a vanity metric, but people will care about these list sizes.

When you're dangling that carrot of, Hey, you wanna collaborate with me, I have. 20,000, 50,000, a hundred thousand subscribers, and then all of a sudden you're like maybe more willing to listen to what that collaboration might be. So I feel like she took this kind of backwards approach of growing the list first, and then once she's got this relatively sizable list, then reaching out to people and collaborating with them.

Chenell Basilio: Yeah, and from someone who's been doing this while I looked at this and I was like, oh, it just cross promotions with a system behind it, like super smart. She essentially, will go out and try and book these cross promotions. Consistently. So the average creator is like, oh, maybe I should collaborate with this person this [00:19:00] month.

And then three months go by and they forget about this. She was like no, I'm gonna take these and put them even in my sponsor spot in the newsletter. She's like, I don't need to make money from that, so let me go ahead and promote this other newsletter. Hopefully they do the same on their end and we'll collaborate and send each other subscribers.

And I think the intention behind this is very, I like it a

lot.

Dylan Redekop: So intentionally having

a couple cross-promotion partners per month. It looks like she was also leveraging Kit's Creator Network. Again, substack. Beehive. They all have these built-in networks now where you can find different people to potentially reach out to, and collaborate with based on, topics, niches, interests, that kind of thing. So these platforms have democratized, like search and database, right? Like we've, they've made it so much easier to find these newsletters to collaborate with. So there's not really any excuse in my opinion to not be able to do this. You have all of the information right in front of you.

If you spend a few minutes and you reach out or spend a few minutes in [00:20:00] research, you'd be able to find people to reach out to.

Chenell Basilio: Yeah. And the beautiful thing about this is like you can go back to partners that you collaborated with, where it worked out super well, and do it again in six months. And you don't have to just do it once and be done like I've had. A few cross promotions that I've done for example with Kieran Drew, and it's like, Hey, we're both getting really good value from this.

Let's do it again in six months. I'll see you in a few months and we'll rehash this thing. So I think people look at a lot of this stuff as like a one-off, one-time thing, when in fact you can actually go back and rerun the same playbook if it's still

working.

Dylan Redekop: Absolutely. And it doesn't have to be just like, Hey, promote my newsletter and I'll promote yours. Maybe you've got a new resource, a

new lead magnet quiz database, whatever it might be. If you need more ideas on lead magnets, we've just published in episode about lead magnet, so go back and listen to that one. But maybe you have one of those and it's six months down the road and you come back to the person and say, Hey, I've got this new great resource. Wanna do resource swap now? Instead of just looking at straight up newsletter swap. So I think that could be really fruitful as well, if it's a, again. The caveat of it [00:21:00] being a good resource and a good partner, then that should work out quite well.

Chenell Basilio: Yeah, I like this one. So essentially the behind the scenes thing is just make a system out of figure out how often you wanna do these, create a, a Dream 100 type list where you're writing down a list of all the people you'd love to collaborate with and just start reaching out and see if you can't, book yourself solid with these

Dylan Redekop: Yep. And maybe it goes without saying what I'm saying it anyway. Use even a basic spreadsheet just to keep these organized so that you know

who you're reaching out to and who you're promoting. And when I know when I was starting up my newsletter, I was like just making maybe mental notes or just small notes and eventually got to the point where oh no, I need to like really slot, slot these in and have a proper system of when I'm either gonna do, run a paid ad or a sponsored spot or sorry, a cross promotion spot too, so that it wouldn't all of a sudden. I'd miss it and that sucks. Very important to keep track.

Chenell Basilio: like

Dylan Redekop: Yeah. Okay. So did you think about my question?

Chenell Basilio: I did I mean I think the most obvious one was just the 30 days of growth. So [00:22:00] for those who don't know I, in the growth reverse Pro community, I was planning to do, we were doing like a 30 day sprint of doing more cross promotions, which we were just talking about, and. I was like, you know what, like people keep telling me they get like four subscribers.

Like they're not working super well. They don't know how to, you know, do outreach. And so I was like, what if I got more data around this? And I was like, what if I did a 30 day pop-up daily newsletter where I did 30 cross promotions with 30 different creators? And like, of course that sounds insane, but my brain sprung into action.

I was like, I bought this domain 30daysofgrowth.co. And I was like, let's go. I just started doing outreach. Um. Got 30 29 different creators to, to partner with me on this. And I essentially just, I wrote the pieces for them. Like I wasn't asking them to come up with a full piece of content, but I was like, Hey, gimme an idea of something you use to grow your list.

And we'll go ahead and share that to this list. If you can just promote 30 days of growth [00:23:00] one time in a newsletter. And it worked super well. We ended up with like, I think at the time it was like 3,700 people signed up for it. Around 1700 some were new subscribers to my list. So I think that was a hundred percent worth it in my book. And, um. Now I have a bunch of content. I could just keep resharing

Dylan Redekop: Kinda like we just did.

Chenell Basilio: days of growth. Yeah, exactly. I know most of these did come from

Dylan Redekop: all of all of these,

Chenell Basilio: of them did.

Dylan Redekop: all of these case studies or examples we just shared were all previous 30 days of growth case study. So, I think it's full meta here. Like we were sharing 30 days growth from a cross promotion that you did where we were talking about cross promotions in this episode.

So yes, definitely meta, but yeah, you just. I think it's, I'm glad that you mentioned 30 days of growth. 'cause funny enough, I hadn't even really, I thought you might talk about something, a different collaboration that like went really well. You did refer to Kieran Drew as somebody who you

partnered with at one point, but I think 30 days of Growth for the Juice [00:24:00] and the squeeze you got out of it was definitely worth it because now you had this list of people that you've collaborated with. So you've built these relationships. You shared their content, you've helped your readers, you provided value for free. You didn't charge people for this, you just gated the content. So you had to subscribe to actually read it. And now you have this backlog of content that you can reshare a year later like you are right now.

So

I think it was really smart.

Chenell Basilio: And going back to what we were talking about with Ciler's thing like. Yes, you could say 1700 new subscribers was not worth the effort and the daily slog of collaborating with 30 people is hard. I'm just gonna tell you it's not easy. However, the quality of those subscribers was off the charts.

Like I can't even tell you the number of CEOs at large. Companies that came up to me and were like, this was awesome. And I was like, I didn't even know you were reading it. This is so weird. And like it gave me a little bit of imposter syndrome, but also it's just the amount of. Because it, it turned it into an event, right?

It wasn't just [00:25:00] Hey, subscribe to my newsletter. It's no, this is a time-based thing. Like for 30 days you'll get these tips and then they might live somewhere else, but for now this is happening this time to this time. And so people wanna get in on that, especially if it's free. So I think it's just I really think this is an underutilized strategy.

And I hope to talk more about this in the future. But yeah, that's for another

episode,

Dylan Redekop: When you say this is an underutilized strategy, are you referring to the popup newsletter itself?

Chenell Basilio: Yeah, totally. And it doesn't have to be like a 30 day thing, it doesn't have to be like a daily newsletter, although I do think there is something about that. But yeah, I think this strategy of let's create this new asset that you could essentially create a marketable event around. So for mine it was like there's this 30 day time period, you're gonna get 30 strategies for free.

Sign up, share it with friends if you like. And yeah, so I think there's something about that format that does really well.

Dylan Redekop: Yep. And you incentivized one. I know we're going a little bit into the weeds here, but it's important to note, like you created like a giveaway for this. You incentivized referrals with free [00:26:00] access to a private podcast if you were just one person. So there was a lot of really smart things you did with this.

And again, it proved out to work quite well. So are you gonna do three days of growth again, do you think?

Chenell Basilio: Yeah, totally. A hundred

percent.

Dylan Redekop: Nice.

Chenell Basilio: I have to, it's like pe every time I talk to people, like somehow this comes up in probably one outta every three conversations I have and I'm like, okay, fine, I'll do it again.

Dylan Redekop: There you go.

Chenell Basilio: it's so much work, but I'm gonna do it. And this time I'll probably record a bunch of videos as I'm starting to, do outreach just so I can help people see Hey, it's a lot of work, but there's a formula behind it, and you can follow the same thing.

Dylan Redekop: And then you can add those to the growth vault.

Chenell Basilio: There you go. That's it.

Dylan Redekop: There you go. Okay, cool. So we've covered a lot of ground in just the last 30 minutes. A quick recap. Cross motions, collabs with like-minded newsletters and partners is great for subscribers, but it's also great for building relationships and creating valuable content that you can repurpose.

So go and get after it folks.

Chenell Basilio: go talk to people. Don't sit in your basement by yourself and just write all day like I do.

Dylan Redekop: it [00:27:00] doesn't have to be a one man or one woman show, that's for sure.

Chenell Basilio: Yes, exactly. Cool. All right. Talk to you next time.

Dylan Redekop: Next time.