Newsletter & Email Growth: Growth In Reverse

EP 65 - Lead Magnets (part 2)
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[00:00:00]

Chenell Basilio: Every time someone asks me about how to. Launch a lead magnet or do something. I'm like, don't forget this one thing.

And they're like, oh, I didn't even think about sending it to my

Dylan Redekop: that doesn't cut it anymore. You need something that is super focused on the content you're delivering, and it will perform so much better.

Chenell Basilio: that is actually something super, out of the box that people just don't think about. And it's one of the most obvious things you can do

Dylan Redekop: Where he talks about that. He kind of blew my mind. He's I've never actually created a lead magnet. I'm just kinda what? How is that possible?

Chenell Basilio: they share it on social, they share it with their friends, more people sign up and it's just this loop. It keeps happening.

She saw 700 subscribers from that LinkedIn lead magnet launch.

Chenell Basilio: Welcome back to the Growth in Reverse Podcast. A couple weeks ago, we actually published part one of an episode on lead magnets, and today we are back with part two of that episode. In that first episode, we actually talked about what a lead magnet is. We gave you some ideas for some common ones we're seeing these days that are working.

We also talked about whether they actually still [00:01:00] work to drive email subscribers. Spoiler alert, they do, and the five attributes of a good lead magnet. At the end of that episode, we teased one of the more impactful ways that you can grow your email list with lead magnets, and today we're gonna.

Kind of pull on that thread a little bit more and give you some examples and share just some really interesting case studies of people using lead magnets today that are working super well. So we're excited. Let's talk about lead magnets today.

Dylan Redekop: Yeah, and if you wanna check out that episode, just click on the link in the top right corner here and we'll link to that video on screen if you're listening. Sorry if you're watching.

Chenell Basilio: and if you're on the podcast, we'll have the link in the

show notes for you as

Dylan Redekop: Yeah. Cool. Let's take it away.

Chenell Basilio: Yeah, so last time we were teasing about what I said, the most impactful way to grow your email list with a lead magnet. And that is actually something super, out of the box that people just don't think about.

And it's one of the most obvious things you can do, which is just send the lead magnet to your current email subscribers and that is going to have a huge

[00:02:00] impact on the growth of this thing.

Dylan Redekop: Yeah. And so maybe explain to people why that'll have a big impact on the gross growth of your, they'll be like they're already my subscribers, so how is that gonna help my newsletter grow?

Chenell Basilio: Yes. So first it's a retention play. If you are on someone's email list and they send you an email and say, Hey, I just spent 15 hours putting together this really awesome resource here it is for free. That's cool. I am definitely gonna stay on that newsletter if they keep sending me these cool, free things.

So it's a retention play. Keep your subscribers happy. But the other point of this is once you go to launch that thing, those people might see the social posts or whatnot, and then they'll support it even more and be like, Hey, yeah, I checked that out last week. It was awesome. Make sure you download it.

And it's just like taking your raving fans from the inbox and having them come over to LinkedIn or Twitter or Instagram or wherever you're gonna be posting

about this lead magnet.

Dylan Redekop: That's a great point. You could, even, if you are really strategic about it, you could do that like the Harry Dry from marketing examples, growth loop where you [00:03:00] send the email out to your subscribers with the lead magnet and basically have a LinkedIn post or social media post at the same time.

Go out with a call to action in your newsletter, the body of your newsletter email edition, and that sends people to that post saying, Hey, I'd love your support getting the word out about this. Get people to, to comment and post and engage with it there so that you get more traction and the algorithm kind of picks it up a little bit more.

Chenell Basilio: Yeah, totally. That was. That's definitely like a high stress environment. 'cause you're like creating an email and then you're like, wait, let me write the post. And then you have to hit publish, copy the link, put it in the email, send the email, and it's oh man. But it works like it's not, most of the time it's not gonna be like this viral takeoff with that post.

However, if you can add like one extra 2% of people coming to that post and engaging and commenting and all that stuff, I think

that's gonna have a pretty big impact on the success

of it.

Dylan Redekop: Yeah, I mean it's really about squeezing every ounce of juice out of this, right? Trying to, if you're, if you are sinking the [00:04:00] time into this asset, this resource that you're giving away for free I think it behooves you to take a little bit more time and effort to kinda get the most out of it.

And that is one way you can do it. Yeah. If you're, you don't wanna do this like every week. 'cause it's like you said, it's time intensive and it takes a lot of coordination, but. To do it. If you're doing a lead magnet launch once a month or every, few few months quarterly, that, whatever it might be, I think it's worth, I think it's worth the time to put into it, don't you think?

Chenell Basilio: Yeah.

definitely. And you don't have to take our word for it. There, we, I shared this in the last year's 30 days of growth, but Erica Schneider actually did this for herself, and she did a way more sophisticated version of this than I probably would have. So just real quick, I'll run through this and then we can pull on any threads you want to, but so first she teased the resource on LinkedIn and said Hey, this thing is coming. She also teased it to her email list, so she's like building up this launch for it almost. When she was ready, she announced the release on LinkedIn. And in our email list and said, go grab this.

Here's your free [00:05:00] thing. So then her email list, if they saw that post, they're like, oh, I don't actually have to sign up again. I just got it in my inbox already. It's there. She posted across multiple channels to talk about what was included and who it was for. And then a few days later, she followed up with another post and said, Hey, if you didn't get the thing the first time, I'm probably gonna put a paywall in front of this thing in a few weeks.

So make sure you grab it

Dylan Redekop: Yeah.

Chenell Basilio: And it's oh yeah, let's follow up with these people. 'cause I might see something on LinkedIn, not click and be like, oh, I'll do that later. And then you forget. But if I saw that again, I'm gonna be like I forgot last time, so I better go do that now. And I think she saw 700 subscribers from

that LinkedIn lead

magnet launch.

Dylan Redekop: Which is not no small feed, like 700 subscribers organically, that's that's pretty awesome. And she, her, the lead thing that, that you wrote about here was called the editing library. And I think one really powerful thing that she used was she said, she's edited over 3 million words.

So she's basically like positioning herself as a [00:06:00] credible expert. And it's that just makes the power of what she's gonna share with you for free, that much more valuable, or at least the perception that it's that much more valuable. So I think there's, if there's other factors

at play that made this successful, and that's part of it. But I really like how she positioned this as a product launch, but it's a lead magnet. It was really smart and I love that she also eventually put it behind a paywall and created a like, you know, fake urgency and fake scarcity of these things. It's like when someone's actually gonna put something behind a paid wall. That isn't fake, like they're gonna start charging for it. So get on it right away.

Chenell Basilio: I don't think it's actually live anymore. So she did. She did put it somewhere else, so that was not a fake

urgency

Dylan Redekop: Yeah. Yeah. That is

nice when people say they're gonna do something and then don't, that's just great. I know, but she said also

that many of her future course purchasers like her other products that she was charging for, they began that funnel with this lead magnet. So it was a really good top of funnel effort that got her I [00:07:00] dunno. Who knows exactly what kind of revenue, but definitely drove for revenue in the long run either way. So I think this is a really smart way to go about it if you want to try some new subscribers and eventually get them down into courses or services.

Chenell Basilio: Totally. And I think what you said about the 3 million words thing is actually, I think we need to sit on that for a minute because a lot of people forget that you have credibility and it doesn't have to be a marketing thing. It could be like, Hey, I'm a gardener and I've, you could say, I've been doing this for 10 years.

Or you could say, I've grown 980 different types of plants, or something like, or whatever the case is I've spent. 9,000 days as a gardener. Here's my top tips. It doesn't have to be a marketing thing, it doesn't have to be business, but I think we often go towards that just because of the nature of what we do.

So I wanted to call that out for people who might not be in the

creator marketing

business

Dylan Redekop: Yep. Absolutely. And you're feeling, if you're feeling a sense of imposter syndrome or oh, I haven't done anything worth, you know, whatever. Man [00:08:00] ask, ask friends, ask colleagues, ask people um, that on social media that you trust or, worst case scenario, hop on AI and ask Claude or chat GBT, you know, here's my experience, what, tell me what where I can express or share some credibility or some authority in a space.

Chenell Basilio: Yeah, I would definitely go

the in-person route first. However, Claude can be a good tool for something like this. Like just to asking it to, Hey, you have all this data on me what have I done? That's cool. And it's gonna be like, oh yeah, remember when you did this awesome thing

last summer?

It's oh yeah, thanks.

Dylan Redekop: Yeah. And of course that depends on

how much you're sharing with these tools and how much you have data you're putting into the platform. But still, if you are using

them, I'm sure they'd be able to surface something on you.

Chenell Basilio: totally. Awesome. Yeah, that was a good one. I feel like people, I, every time, actually, every time someone asks me about how to. Launch a lead magnet or do something. I'm like, don't forget this one thing. And they're like, oh, I didn't even think about sending it to my own email list. And I'm like, yes, you have to do this.

It is like a no-brainer way. At the very least, even if not a single new person signs up for your email [00:09:00] list, you're keeping those current subscribers happy. So that

is by itself a win.

Dylan Redekop: Yeah, Yeah, absolutely. That alone. We've talked about retention just recently as well on the podcast. And like retention is a form of growth, right? The fewer people that unsubscribe the, the quicker your list will grow. So it's really important

Chenell Basilio: Yeah, I think we need to, the word retention, just ugh. It makes me like, I don't know, it's not a great word. I think we need to just start, keep calling them like happy subscribers or subscriber happiness score or something, because it's just such a like businessy jargon word that I'm like, Ugh.

Dylan Redekop: I guess so. I guess so. Yeah. That's fair.

Okay. Why don't we move on to, should we talk about Brennan's Brennan Dunn's strategy that he leveraged for somebody with a lead magnet?

If there's one thing Chanel has learned from doing deep dives on over 80 newsletter creators, it's this, growing a newsletter isn't just about writing more, it's about using the right systems at the right time. That's why she put together the Growth Vault, an ever-growing library of newsletter growth, monetization, and [00:10:00] optimization tips.

Inside the growth Vault, you'll find over 30 different actionable tips. And strategies you can implement right away. And today we're giving you a sneak peek. Just hit the link in the description to check out a growth strategy we're sharing later in this video. And you can check out the entire growth vault@growthinverse.com slash vault.

Alright, now back to the episode.

Dylan Redekop: So I thought this one was cool

because this is

more. This is more article or blog focused, but you could take the same path, I'm sure with your content because you could do it for video content or what have you. What Brennan did was he was consulting with a fashion based brand website and everything, and they were basically, and if I get any of the details here wrong, Chenell, please correct me, but they were essentially driving traffic to their website and to their blog posts

and they were. Just sharing generic, either lead magnets or even just like a popup, subscribe to our newsletter form. And those were converting at about 2%. And [00:11:00] then Brennan said why don't we actually, if they're on a. Blog post about like denim jeans. Why don't we, why don't we actually create a lead magnet that's the five best fashion trends in denim or something specifically related to the topic of the blog post.

And so they created that type of a league magnet and it ended up converting way better. It was about 10.4% compared to 2%. Just from a PDF that said something along the lines of five ways to style your favorite jeans or, something along those lines. And and just being that much more focused and aligned with the lead magnet and not being like, you're like, or you're on our site, join our newsletter.

It just worked a lot better. So I think that's the simple takeaway there is if you are again, creating say, a video on YouTube or even on Instagram creating a reel join our newsletter in your. Caption is, or in your YouTube description is just, that doesn't cut it anymore. You need something that is super focused on the content you're delivering, and it will [00:12:00] perform so much better.

Chenell Basilio: So a couple things that stood out to me while you were talking about that. One is that I need to do a better job of this. So on my website, on specific deep dives, if they're talking about Twitter or social media, I should be like, Hey, if you wanna see more deep dives about people growing with social media, sign up here.

So I need to be doing this. Second, I come from, 20 13, 20 10 era of the internet where this used to be called content upgrades, where it was like this revolutionary thing at the time where it was like you have a blog post and all of a sudden you're like, wait, instead of just having a popup that says, subscribe to my newsletter, we should have a popup that says, Hey, if you wanna get the three other tips that I didn't share in this post, sign up for this email.

And then it was like a very custom lead magnet for that thing. So yes, this has been around forever and it's just like another way of doing this, and then I'm thinking about. How right now on YouTube, the lead magnets that are working super well are the contextual ones to that episode. So for example, we had Matt McGarry [00:13:00] on the podcast and he was talking about how he was doing lead magnets on YouTube, and I said, Hey, I just went and found exactly how Matt did this thing.

If you wanna sign up for this, go here and get it. Very contextual. It's like it's just the written version or like more research of how he did it. And so of course that performed well. On target with what somebody would be interested in because they were watching that video. So it was

like, oh yeah, this just makes so much

sense.

Dylan Redekop: I, I think the point though, the word you used there was like contextualized lead maintenance. That's essentially what we're talking about here, right? The content that somebody's consuming creates something that

is or that is that topic essentially, or focused on that topic and is con contextual to that topic and just give them a little bit more, or some behind the scenes or whatever it might be.

That lead magnet that you created for Matt McGarry has done really well, like it's converted. A couple hundred, not quite a couple hundred, but over a hundred people have signed up for it. And I think one of the other things we should mention is calling it out. If you're doing a video version of [00:14:00] this and you have that at link in the description, just calling it out in the video is super important.

'cause when you don't do that, I don't think

A lot of people are not going to just,

I think the YouTube description is mostly ignored for the most part, unless you bring attention to it. So you definitely need to call it out in the video.

Chenell Basilio: Yeah. I really like this concept here and I think that it's calling it out in the video is almost like. It's almost like a pop-up on a website, right? It's Hey, by the way, did you see this thing? But what I think does really well for these is when you have a specific topic, think about what's the next thing that person's need?

That person needs? So now what do they need? So they just watched this whole video about, how Matt's growing on YouTube, whatever. It's now what? Okay, here's exactly how he did it. Here's the YouTube video he was promoting. Here's how many subscribers he got. Here's how you can do it.

And it's just it's just like the next. Step that they would wanna take. You can also do like, hit that example that he was talking about. It was just his slides from the presentation he was giving on his YouTube video. So it wasn't like a next step, but it worked. And so [00:15:00] I think there is a way to do it, like you do it pretty good and then if you give them the next next step

is is probably gonna perform a little bit better.

Dylan Redekop: Yeah. And Matt's always been a big proponent of not creating lead magnets and instead of like sharing, taking his content

and. Just repurposing it and resharing it that way as a lead magnet. So he calls 'em lead lazy, lead magnets, and I highly recommend checking, checking out our interview with him if you haven't already.

Where he talks about that. He blew my mind. He's I've never actually created a lead magnet. I'm just kinda what? How is that possible? But he just gates. Yeah, exactly. He just he either just

packages up his his slides. That he's giving for his presentation or he or he gates the newsletter content that he's talking about.

So just really easy ways to create lead magnets.

Chenell Basilio: Yeah, I like this. I feel like we could do a whole

episode of just like examples of

good ones, but

Dylan Redekop: but yeah. I was gonna

Chenell Basilio: talk

about another type of lead magnet.

Dylan Redekop: why don't you talk about one that

We've talked about before she's been on our podcast. And I think it's [00:16:00] still for anybody who has not heard it, go check it out. But let's talk about it again just to remind people how effective this is.

Chenell Basilio: So this is Milly Tamati and she actually just posted that she hit 50,000 subscribers like this week. And so it's just like awesome. For context, Milly has been writing since, I think even be, she started right before Growth In Reverse did so 2022. And she was humming along here and there, like doing good.

But then all of a sudden she was like, she got together with this guy in her community and they created a quiz. And this quiz is first, it's insanely valuable. It's giving people great answers. It's actually helping them in their journey, along their career path. And so that's like the first thing. It has to be good.

But this quiz has driven man, we've had multiple updates. The last one when she was on the podcast, I think it was like 27,000 subscribers from this one thing. Now. That was when she had 40,000 and most of her subscribers are coming from the quiz. So you can extrapolate that it's probably 37,000 subscribers [00:17:00] from the quiz, which is bonkers.

And so she is promoting this thing just through TikTok and obviously now

by me and, you talking about it a

million times. But,

Dylan Redekop: And our

Chenell Basilio: She's posting on.

On LinkedIn. Yeah. But she says the main driver of it is like, she posts these videos on TikTok and most people are like, oh, TikTok, you can't grow your

email list there. It's just like a bunch of Gen Z

people doing some things not true. So she's, she'll post a video that's Hey, if you ever felt like you were, you didn't fit in at work or. Everybody wanted you to niche down in, in what you specialize in. There's actually this term called generalist, and I have this quiz where you can learn the four archetypes of a generalist and see how you can apply this in your job and tell your boss about it and stuff.

Much better said than that, but that's the gist of it and it's crushing and she's just like getting this growth loop going of the quiz is super valuable. So people see it and they're like, yes, that's me. And then it's like they share it on social, they share it with their friends, more people sign up and it's just this loop. It keeps [00:18:00] happening.

Dylan Redekop: it, and so the big takeaway here is like using a quiz as a lead

magnet, but also, a very valuable quiz, and she did it the right way. She didn't she didn't do like the buzzfeed version like really lame quizzes. What Simpson's character are you Yeah,

Chenell Basilio: are you?

Dylan Redekop: exactly. No, this is actually something that's really helpful for people who are trying to figure out a career path, right?

And that's really important. A lot of people are struggling with that sort of thing, and so this really stands out and helps 'em with that. And I think one of the most important parts is she she partnered with an expert, an organizational was it organizational behavior expert psychologist.

So.

something along those lines. Somebody who knows this sort of stuff. And you may not need to do that when you create your quiz, but it really helped for her. And the proof is in the results here. It's been crushing it for her. The nice thing with the quiz is it loops people into her newsletter, but then through her newsletter, she's also selling people into the generalist world community. And that's her big ticket item. [00:19:00] And she even told us she recently just changed that to a one-time fee, I believe. It's like you pay once and you're in the community forever. It's around, I think a thousand dollars. And so this is just like a very top of funnel approach to get people from seeing your TikTok video into, Hey, now I'm paying for this generalist world community, and I'm, I found these people on my job's getting better.

And so it's really, it's a really interesting and powerful story.

Chenell Basilio: Yeah, I love that story. I'm excited to see, like she'll probably hit

some even bigger numbers in later this year, so it's pretty cool. Yeah.

Dylan Redekop: Yeah.

Yeah. Milly's a

Chenell Basilio: Um, Yes.

Dylan Redekop: In the best way. In the

best

Chenell Basilio: Okay. Totally. I know. She was so fun to have on the podcast, so down to earth and just oh,

You're a human and I love this.

Dylan Redekop: Yeah. She's great.

She's a good follow on LinkedIn too.

Chenell Basilio: Cool. I think we have one other one we can share too.

Dylan Redekop: let's do it.

Chenell Basilio: okay, so Jonathan Goodman, he actually was still is, he's like a fitness influencer if you wanna call him that. He [00:20:00] would coach people on, being healthier and fitness and all that stuff. But he would eventually, he started helping fitness coaches and like teaching them the business behind, coaching people like that.

And so he did something super smart where one of his students actually went on a podcast and. Started just like raving about his program. And he was like, oh, that's really interesting. And so he took that podcast episode and started promoting that to people with Facebook ads. So instead of being like, Hey, I'm Jonathan, I'm awesome.

He was like, oh no, here's like this. Client success story that I didn't even have a hand in. I just heard it on a podcast like after the fact he took that podcast episode and is now running ads to it. And then on the back end of that he can, book calls with people, get them in the program and all of that stuff.

I think he's said that was driving like 500 to a thousand leads a month for his coaches. 'cause he has a large team now at this point. But it just goes to show you that you can take. A piece of content that you might not have even created, [00:21:00] but that showcases your work and how well you did something and turn that into a Facebook ad or just a piece of content that you promote.

Dylan Redekop: And you called this one the content upgrade loop. So this is the second time content upgrades is coming into play in this episode, right?

Chenell Basilio: Yes. Yes. 'Cause he just I'll see it all the time on Instagram. I'm like, oh, there it is again. It's still working, still humming along for him. And it's it's awesome because it's showcasing his. Co. The person he was coaching, like his client as an expert, he is driving more traffic, so she's getting more visibility. And then the podcast host is probably thrilled because he is driving ads right to that episode. And it's that's free publicity for everybody. I,

Dylan Redekop: That's so he's. Just so I get this straight, he's driving traffic to a podcast episode that his, one of his clients was raving about his hi his coaching program. And obviously would've had probably permission from the podcast to do that, I would think.

Chenell Basilio: Nope.

Dylan Redekop: no.

Chenell Basilio: No. Why? Why he's driving traffic to someone else's podcast like [00:22:00] I don't think they'd be upset at all.

Dylan Redekop: Huh? Okay. Interesting.

Chenell Basilio: But, so here's the, here's where he gets the email. So he, these are Instagram ads, right? So he's saying, Hey, comment the word coach, or whatever. I forget what he used. Comment the word coach and I'll send you the link to the episode. So he's probably, I forget if he does this on or not, but he'll probably say hey, here's the link. What do you want help with? And then if you say something or you sign up for the email list or whatever his workflow is, there's a couple ways you could do this. Like before giving the link, ask for their email address and then give them the link, whatever. This is all semantics, but he's essentially opening a dialogue with a potential like client of his and saying Hey, what can I help you with?

And then from there you can turn that into a call, like a booked call or an email subscriber or whatever it ends

up being. But yeah.

Dylan Redekop: Dang. So this isn't necessarily a traditional like lead magnet strategy, but he is taking free content and using that to use, cast a wider [00:23:00] funnel wider net to get people in.

Chenell Basilio: Yeah.

I mean we talked about this in the first episode, right? A lead magnet is a magnet for leads. And so it's essentially, yeah, I mean he's still getting, he's still getting an email subscriber, he is still getting clients and he's just doing it in a very unique way. I actually pulled it up. It's DM me the word episode and I'll send you the podcast episode.

Dylan Redekop: That's cool. That's pretty unique. There's not a lot of people who are spending money to run ads to content that's not theirs and and then getting leads with it, but it's smart.

Chenell Basilio: Yeah, I a hundred percent agree with this. I was trying to pull it up and see if I can find it, but I can't. But I remember the workflow and like it went through the process. Actually, I have a video about this in

the growth vault. I'm just remembering. I was like, I know I did this somewhere.

Dylan Redekop: I've recorded this

before.

Chenell Basilio: I've definitely recorded this before.

But I remember like a screen coming up where you could book a

call and pick

a time slot to talk to one of his coaches. So

Hey, if you want to find out the exact process that Jonathan Goodman used to drive those [00:24:00] 502 1000 leads per month, check out Chenell's free video with the link in the description. She walks through his whole process including the exact ad that is driving most of his traffic, and if you find that helpful, she's got over 30 more videos just like it inside of the Growth Vault.

The Growth Vault is Chenell's ever-growing library of newsletter growth, monetization, and optimization tips. You can check it out@growthreverse.com slash vault. If you wanna get started or if you become a member of the Growth Reverse Pro community, you get instant access to the entire Growth Vault for free.

I hope to see you there.

Chenell Basilio: yeah, so he's, it's awesome. Like I think this is actually better because it's. You're pushing the monetization piece faster. Like it's not just, Hey, sign up for my newsletter and we're just gonna hope you buy something in however much time.

It's

Hey, do you wanna actually just talk to a coach and see if

you're a good

Dylan Redekop: totally. And I'm sure that's a free call too, right? Like they're not gonna charge for that. yeah.

So low friction

in that regard. Then once you get somebody on the phone, if you're a good salesperson, you probably have a decent close rate. So you can estimate how much for [00:25:00] every a hundred leads, if you're gonna convert, 10 or 15, or 25 of them, and then figure out your monetization strategy there. So it's all this big flywheel of content content leads, sales, and then reinvest into getting more people into the content.

Chenell Basilio: Yes, I

like it.

Dylan Redekop: Dang. I

see here. He even ran

$30,000 a month to the content that performed best. Shoot.

Chenell Basilio: I mean,

When something's working and he is clearly getting

sales on the backend. So if it's working, why

Dylan Redekop: He's spending 30,000

a month, so he could be making 40, 50, $60,000 a month on it. Yeah.

Yeah,

Chenell Basilio: and it's funny, this keeps coming up in just like my day to day lately is like so many. Founders and business operators, like they, they do something really well for a while and then they're like that's working. I'm gonna go do this other thing. And it's no, double down, triple down on this one thing until it stops working and then move on to something new.

And so this is just a great example of that. It's working. Let's throw more money at this thing that's working and just [00:26:00] see how far we can take

it.

Dylan Redekop: Yeah I'm, I'm still kinda like, damn, this is good. Do you, Do you have any others you wanna

talk about quickly or should we call that, should

we wrap for the, this episode, this part two of the

Chenell Basilio: I think we can wrap on this one. I have a feeling we'll probably have seven more episodes about lead magnet over

the next however long, but yeah,

this is

Dylan Redekop: I'll tell you what, I just was doing some collaborations with people for lead magnets and lead magnet swap. Still work. It's still something that, that has been,

I've, it's been my number one growth channel over the last month just for my newsletter. So just reaching out to people with similar audiences, some audience overlap and swap and lead. It's. Used to do, we used to do newsletter swaps right? All the time. But that's fizzled out a bit. And I think this is the next

wave of a free cross-promotion, collaboration swap, if you will, is with lead magnet. So, Don't sleep on that strategy either.

Chenell Basilio: Yeah, I like it. That's good. We'll have to talk more about that

in the next upcoming episode.

Dylan Redekop: I agree.

Chenell Basilio: [00:27:00] Awesome. If you've done a super successful lead magnet swap or just any lead magnet that you've published, let us know about it. Email me or talk. Tag us on Twitter, Instagram, wherever you wanna tag us. LinkedIn Dylan's

cringing that I said the word Twitter.

Dylan Redekop: It's not even called that anymore.

Chenell Basilio: I still call it Twitter. It's fine.

Dylan Redekop: Send me a LinkedIn

Chenell Basilio: It does. It's such not a brandable thing.

How do you brand the word X? The

Dylan Redekop: I don't ask

Chenell Basilio: Anyway,

I don't know. All right. But yeah, let us know if you've done a successful lead magnet, we wanna hear about it. And I wanna start sharing some of these. Awesome.

I don't know, people doing cool stuff and

growing their newsletter, so lemme know about 'em if you

have any.

Dylan Redekop: yeah. We'd love to hear, we'd love to hear them and see what's working and share your strategy. And you get a shout on the podcast, so that's fun. But yeah, share them

Chenell Basilio: There

you go.

Dylan Redekop: it.

Chenell Basilio: Awesome. Cool. I think that's it for this

one.

Dylan Redekop: Is that the pod?

Chenell Basilio: See you soon. That's the

pod.

[00:28:00]