Welcome to Growth In Reverse!
Growth In Reverse
Growth In Reverse
Hitting 50k newsletter subscribers isn't easy. But the Growth In Reverse podcast reveals how newsletters are doing it. Chenell Basilio has spent the past 2+ years and thousands of hours reverse engineering how the biggest newsletter creators in the world have grown audiences of 50,000 to 1M subscribers—and beyond. Join Chenell and her cohost Dylan Redekop every week to learn the most effective and unique newsletter growth strategies, hear from other newsletter experts, and figure out how to turn your newsletter into a profitable business. Check out the newsletter of the same name at growthinreverse.com →
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Growth In Reverse

Growth In Reverse

Hitting 50k newsletter subscribers isn't easy. But the Growth In Reverse podcast reveals how newsletters are doing it. Chenell Basilio has spent the past 2+ years and thousands of hours reverse engineering how the biggest newsletter creators in the world have grown audiences of 50,000 to 1M subscrib...

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Recent Episodes

June 11, 2025

Should your newsletter have a podcast? (Our take after 6 months of episodes)

"Podcasting isn’t a shortcut to growth—but it’s a hell of a way to deepen relationships." – Chenell Basilio What can happen when you commit to a weekly podcast for six straight months? You're about to find out. Chenell & Dyla...
June 4, 2025

Creators Are Flocking to Substack—but Should You Join Them?

“You can pretty much do anything on Substack—which is good and also makes me nervous.” – Chenell Basilio We've seen a wave of creators flocking to Substack over the last month and couldn’t help but wonder... what’s really goi...
May 28, 2025

30 Creators. 30 Days. 3,700+ Subscribers: How She Did It

"I thought this would grow my list. It did—but the real win was something else entirely." — Chenell Basilio on her 30 Days of Growth experiment. In this special episode of Growth In Reverse , Chenell & Dylan break down the wh...
May 21, 2025

How He Turned a Free Google Doc into $1.2M + 18,000 Newsletter Subscribers

Get 30 proven newsletter strategies to grow and optimize your email list FREE >> "There is a strong, undeniable correlation between the number of emails you send and the amount of money you make." — Olly Richards In this epis...
May 14, 2025

From Confusion to Clarity: How to Fix an Overwhelming Newsletter

Get 30 proven newsletter strategies to grow and optimize your email list FREE >> "Faceless brands are forgettable. Put your name on it. Make it human." In this episode, Dylan and Chenell are back for another Newsletter Roast!...
May 7, 2025

Behind the Scenes of a Free 30-Day Newsletter Growth Sprint

Get 30 proven strategies to grow and optimize your email list FREE >> "This might be the most fun I've had growing my newsletter." — Chenell And here's how Chenell's doing it. We're giving you a behind-the-scenes look at how ...