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Growth In Reverse
Growth In Reverse
Hitting 50k newsletter subscribers isn't easy. But the Growth In Reverse podcast reveals how newsletters are doing it. Chenell Basilio has …
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Growth In Reverse

Growth In Reverse

Hitting 50k newsletter subscribers isn't easy. But the Growth In Reverse podcast reveals how newsletters are doing it. Chenell Basilio has spent the past 2+ years and thousands of hours reverse engineering how the biggest newsletter creators in the world have grown audiences of 50,000 to 1M subscrib...

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April 23, 2025

The Cross-Promo Playbook: Strategies That Actually Work (Without Wasting Time)

Get 30 proven strategies to grow and optimize your email list FREE >> We're diving into one of the most underrated growth strategies out there: collaborations and cross-promotions . Whether you're building a newsletter, launc...
April 20, 2025

30 Proven Ways to Grow Your Newsletter (this episode will self-destruct in 7 days....)

Here's the scoop: I'm launching a free 30-day, pop-up newsletter called 30 Days of Growth . It's going to feature 30 different tactics to either grow or optimize your newsletter from creators like Jay Clouse , Amanda Goetz , ...
April 16, 2025

The #1 Thing These 3 Newsletters Got Wrong (and How to Fix It) — Newsletter Roasts Vol. 2

Three roasts are better than one! Our first Newsletter Roast was last month, and we only roasted ONE newsletter. Today we're bringing back the heat—but roasting THREE newsletters instead of just one. These newsletters are all...
April 9, 2025

How “IV Content” Fuels the Fastest-Growing Newsletters—to 50k and Beyond (NMS Talk)

This special edition of the Growth In Reverse podcast is the full live talk I gave at the Newsletter Marketing Summit in Austin TX this past February. Over the past two years, I’ve studied the growth of the most successful ne...
April 2, 2025

From 40 Followers to $1m: Dave & Marsden Kline Built a Creator Business in 3.5 Years

"Quantity leads to quality, but when you find a winner, you have to double down." — Dave Kline, MGMT Playbook Dave Kline went from leading teams at Bridgewater to building a million-dollar creator business—with zero prior exp...
March 26, 2025

One man. One newsletter. One Million subscribers: How Lenny Rachitsky did it.

Lenny Rachitsky just crossed 1 million subscribers with his Substack newsletter, aptly named Lenny's Newsletter . Chenell has written a few deep dives on Lenny ( How he reached 377k subscribers , and how he got 18k paid subsc...